The RSPCA Assured Christmas commercial celebrates high-welfare food available in supermarkets during the holiday season, highlighting diverse family narratives and the various ways people choose to celebrate with loved ones. The campaign is supported by still photography, OOH, and an extensive social media strategy, including TikTok cooking videos, a 12 Days of Christmas countdown, and 30- and 20-second TV spots.

Credits RSPCA Assured / Director Theo Williams

Responsibilities Producer: Creative Development // Project lead // Shoot production and managing third parties // Project management // Shoot Logistics // Post-Production // Budget and reconciliation // Broadcast compliance // Script Clearance // Managing on set cooking and foot styling // Casting // Client management